Inside Roto Has Interviewed HooramCo

Inside ROTO, the press of the prominent plant ROTO -one of the greatest hardware and accessory manufacturer of all kinds of uPVC and Aluminum doors and windows in the world- has recently published a report of HooramCo corporation which is now one of the most famouse producers of doors and windows and double glazed insulated glass in Tehran. Then, Introduced the company’s founders and background to explain the industrial situation of uPVC products in Iran. the report is structured as follows:

 

Modern window comfort for Iran

 

PVC After completing their mechanical engineering studies, five young Iranians started searching for an interesting proposition.“We wanted to open our own factory,making products that as many people as possible in Iran could benefit from,” says Reza Kazemi, one of the five friends and now the CEO at Hooramco, which was founded on 28 October 2008 in Tehran. “At the time we had no money and no experience to offer, only a lot of enthusiasm and optimism,” laughs Reza Kazemi. “Therefore, we initially started trading in PVC windows. This enabled us to get to know the market and the products available and to get the necessary Capital together in order to set up our own production facilities. We were also driven by a desire to prove what a team of young people in Iran were capable of and what we would be able to implement on the basis of a good education. And I believe we are not the only ones who are extremely satisfied with our method of proof.”

 

Increasing energy costs drive demand

 

Around 60 employees work at the modern Hooramco production facilities just outside the gates of Tehran, producing windows and entrance doors made of PVC that are generally fitted with double glazing. “In Iran, energy costs are also rising and homeowners are increasingly interested in ways to save with a better insulated building shell.” Around 60 employees work at the modern Hooramco production facilities just outside the gates of Tehran, producing windows and entrance doors made of PVC that are generally fitted with double glazing. After finishing their mechanical engineering studies, five young Iranians founded the company Hooramco in Tehran on 28 October 2008.
Roto – the suitable system for every window Today, the majority of Hooramco’s windows and entrance doors are fitted with Roto hardware technology. “From the very beginning, we only wanted to use Roto because we prefer high-quality technology and also prefer to obtain all solutions for each window type from one source. Whether it be a sliding window, or a tilt-and-turn window, whether it opens inwards or outwards, Roto offers us the right solution and our trading partner Satian provides firstclass service.” In 2008, Hooramco became a customer of the hardware dealer Satian, which was founded in Tehran in 2007 by Alireza Sedghinsab. Twenty-two employees service around 800 Iranian window manufacturers.

 
ROTO

A great need for consultation on-site

 

Fifteen staff members are employed at the central administration offices of Hooramco in a business centre in Tehran, and 120 more are employed in sales offices throughout the country. “There is a considerable need for modern windows in Iran. According to estimates by the Iranian Ministry for Industry, Mining and Trade, in the country exploded in 2013 by 37.7 per cent compared to the previous year. Seventy per cent of Iranians live in their own property. the windows in only ten per cent of all buildings meet the desired technical standard. At the same time, some 1.5 million new apartments are required per year to ensure that the next generation has sufficient space to establish their families. Therefore, the chances for very good development by Hooramco are perfect.”

 

Advancing into the group of leading companies

 

In five years at the latest, if things go according to plans laid by the company founders, Hooramco intends to be one of the five largest window manufacturers in Iran. Accordingto Reza Kazemi, what makes the company successful is both the quality of the productsand the transparent pricing and sales strategy. “Our customers consider us a completely serious and reliable partner. Delivery reliability, after-sales service – there are a whole range of characteristics with which we are able to differentiate ourselves positively above the market average.” From the point of view of Reza Kazemi, this will soon be a good reason for customers outside of Iran to work with Hooramco. “In the domestic market, we have established a stable service and a qualitatively convincing production. This sets the foundation for our own export department. We now intend to found one and will attempt to locate customers in neighbouring countries.”

 
 

adapted from: http://ftt.roto-frank.com/lookbook/rin_26_en/#/8